ArmRLite’s New Brand Identity
February 3, 2020
ArmRLite has had a long and healthy relationship with the garage door industry. We’ve been providing the highest quality garage doors since our founder, Jack Dourney, started manufacturing welded aluminum garage doors in 1958. Through the years, ArmRLite has seen many changes and embraced each one of them with open arms and an open mind. While our core values regarding strength and quality have never wavered, the way we present ourselves to our customers, vendors and to the industry as a whole has changed. After more than 60 years, ArmRLite recognized our original brand identity no longer reflected our core values as well as it should. As a result, we’re thrilled to announce a new logo, new identity system and new website!
What Our New Brand Identity Means for You
ArmRLite is still a family-owned and women-led (WBE) company. We remain confident in our high-caliber products and first-class service. Just as we have done for the last 60 years, ArmRLite will continue to offer the highest quality garage doors and custom options in our industry. Although our outward appearance has changed, our core values – the essence of ArmRLite – remains intact and stronger than ever.
To our existing customers and vendors, we hope you love our new look as much as we do. We look forward to a bright future and hope that these changes will help drive our business relationships forward. To our new and future customers and vendors, we’re excited that your first experience with us will be that much better. We promise you the same superior service and garage door products that our current customers enjoy along with a more relevant logo, website, and brand identity.
Please feel free to explore our new website. Also, to make finding us easier you can now type our name into your browser search bar without using any dashes – www.armrlite.com